Copywriting

Website Copy

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A well-designed, professional website requires powerful written content to be truly successful. Engaging, keyword rich copy can establish your online presence, build brand and bring in business.

For many customers your website is the voice of your brand, so it is essential that any content conveys a clear message. The right copy can help to build trust in your business and establish your expert credentials as well as promoting products and creating customers.

It is important to write with the customer in mind so any information is relevant, engaging and easily accessible. Anticipating questions and providing a smooth, flowing story will also help people to navigate through your site, resulting in more potential sales.

Clear, concise content is beneficial as well. Many readers are likely to skim through your website as they are time-limited or have a short attention span. A website that needs minimum effort to engage with will actually encourage people to read more of its pages.

For search engine optimisation, keyword rich copy is invaluable. Keywords help search engines to index content and reveal how relevant a website is to a search, defining where it will appear in the results. Clever and subtle use of keywords will maintain a natural feel to your website while helping it move up the rankings.

Whatever your business may be, we can work with you to create engaging, keyword rich website copy with a bespoke tone and style to suit both your brand and customer.

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Blog Articles

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Blog articles are a valuable business tool. The regular, new and engaging content they create for your website can help to bring in customers, build brand and increase search engine optimisation. Easily shareable on social media and email marketing, blogs are an excellent way to keep in regular contact with your existing customers and also encourage new ones.

The more informal nature of a blog also allows you to connect on a personal level, building relationship and trust with readers.

As well as being engaging, an informative blog will show potential customers that your brand means business. Each new blog with helpful insights and expert information builds your credibility, which in turn can lead to higher customer conversion.

Importantly, a carefully created blog is an effective way to boost your search engine optimisation. Search engines of all sorts place a value on new content. Constantly updating your website can be exhausting and impractical, but every blog posted automatically gives the likes of Google another page to index. This can move your business up the rankings for months.

To maximise impact, it is essential to include keyword-rich content. Subtle, but suitable keywords allow direct links to your website and further boost search engine optimization while maintaining the natural flow of an article.

However frequently you would like to blog, we can create copy for engaging, keyword-rich and search engine friendly articles of all lengths.

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Email Marketing

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Email marketing is an important and effective digital marketing tool. Regularly emailing a database of customers allows you to connect, build brand, create sales and drive new traffic to your website.

While communications need not be long, they do need to be well written. Customers often check their emails daily, but they are usually busy people. Any email should be engaging, clear and easily read by recipients. Personalised content and a professional, responsive layout including great quality graphics will help customers to feel welcome rather than overwhelmed. Additionally, a clever subject title and preview copy will also help your mail to stand out in a crowded inbox.

Email content can be utilised in many ways including celebrating subscriber anniversaries or national events, sending offers, announcing products and encouraging back inactive customers. When combined with an all-important call to action, email marketing will improve customer relationship management and increase sales.

Including links to your business website and social media accounts on any communication is also invaluable. Emails are simple to forward, so encouraging customers to share them with friends, family or co-workers can result in new leads.

Email marketing can maximise the impact of customer databases created from website or social media sign-ups. Whenever you choose to send a communication, we can provide personal, engaging and responsive content with a call to action that customers will answer.

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Brochures & Flyers

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Brochures and flyers are excellent marketing tools to attract both online and offline customers. A well-designed and well-written publication will help to build brand, bring in new leads and create sales.

Equally suited for printing or linking to a website, brochures and flyers allow you to showcase your business to a wide customer demographic. Whether you want to give a brand overview or focus on specific products and services, these publications can successfully promote the unique selling point you have to offer.

In order to hold people’s attention, intriguing and relevant headlines combined with clear, concise information are essential. Content that highlights the benefits of your business will also help to engage readers and encourage trust in your brand.

Clever copy will take readers on a clear journey through the brochure or flyer, ending with a call to action that should see leads converted into customers.

If you plan to link a publication to your business website then keyword rich content is incredibly important as search engines will index it there. Adding suitable, but subtle keywords to a brochure or flyer could leave your business higher up the results rankings. Any content can also be shared on your social media platforms.

Whatever style and size of brochure or flyer you want, we can provide engaging, customer-focused content that is keyword rich and search engine friendly.

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Press Releases

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Press releases ensure the media are kept informed of your latest important news and developments. Although these written communications often need only a minimal amount of copy, they are an excellent marketing tool for both online and offline customers.

With every word needing to pull its weight, there is an art to copywriting a successful press release that will benefit your business.

There are a surprising amount of occasions when it is suitable to write a press release. Achievements, anniversaries, events and of course new products or service launches are all perfect press release material. Additionally, they can also be used in less favourable times as a proactive way to manage an issue.

The media receive many press releases so it is important to ensure those from your business stand out with attention-grabbing copy that is clear, concise and of course, interesting. An engaging press release will show the media that their viewers, listeners or readers can in turn be engaged.

As social media is a valuable press release platform, any copy also needs to be keyword rich. Content can easily be shared and linked back to your own business website, where search engines index it. This can result in your business moving up the result rankings for the foreseeable future.

Whatever you want to announce, we can write engaging, keyword rich and search engine friendly press releases with copy that will get you coverage.

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Advertisements

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Advertising is essential for any business. Whether you choose to target online or offline markets, an effective advert can positively promote your business to build brand, create new customers and encourage back existing ones.

Adverts work equally well across many platforms including websites, social media channels, email marketing, magazines and posters or flyers. These may all look different, but they provide the same challenge of needing to say a lot with only a little copy.

Well written adverts generate not only sales, but also interest and trust in a business. They provide the perfect place to highlight the unique selling point of a product or service and prove why it should be chosen over any competition.

In a crowded market place, customers often find themselves overwhelmed by advertising. To ensure your business stands out, any advert should look both look and sound attractive. Smart graphic design, an attention-grabbing headline and content written with the customer in mind will all engage valuable leads. Keyword rich copy is also essential for online advertising to maximise search engine optimisation.

If you want to spend a little more time explaining the benefits of a product or discussing services, then an advertorial is an excellent option. An advert written in the style of an editorial, advertorials allow for wider content and are fast growing in popularity.

However you choose to advertise your business, we can provide engaging, customer-focused content to generate trust, interest and ultimately sales.

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• 07590 196914